Wednesday, July 20, 2011

Indie Hops Supports Brain Altering Exercise

Adrenaline? Check.
Endorphin pump lit? Check.
Dopamine shooters? Check.
Serotonin uppers? Check.
Case of Indie Hops infused IPA on ice? Check.

We love sports, especially endurance sports, like cycling. Since inception we've sponsored the Mt Hood Cycling Classic, the Dana Point Grand Prix, and the granddaddy of all US pro-am stage races, the Cascade Cycling Classic in Bend, Oregon.

Todays marks stage 1 of the CCC, a breathtakingly beautiful route that takes the peloton up and over the rugged McKenzie Pass. The peloton will crest at the summit of a jagged lava bed, in full view of a shimmering glacier on South Sister, descend into quilt and rodeo-loving Sisters, and finish with a grueling 9 mile climb up the daunting Three Creeks Road. May the slowest among you generate the most pain-relieving neuro-chemicals! May the fastest (and most bike-addicted) among you share you euphoria with friends.

The 2011 CCC promises to be an unforgettable journey under banner blue skies. This old die-hard can't wait for Friday's road race that finishes on top of Mt. Bachelor. I've been tasting Heaven and Hell at this race for over 15 years and, like all bone fide junkies, continue to nurse the dream that instead of slowing down with age I'm instead getting faster, smarter and gosh darn it balder.  Click here for an article in the Bend Bulletin about the war horses of the CCC.

The Cannon is loaded!
A garmin rider prepares to blast off in the
 2011 CCC prologue. Powered by Indie Hops!
 If you're here in Bend, enjoy the race. If you're not, there's still time to drive over and catch the Criterium in downtown Bend on Saturday night. Find yourself a table on the course and catch the whiz-bang action while washing down baked salmon with your favorite libation.

Just as exercise can improve your self-esteem, enhance your mood, and provide a welcome escape from the clutter of life, we believe the right beer at the right time in the right place with the right blend of hop oils can do the same. Shoot, with the right beer, variables be damned. Isn't that when we need our favorite beer the most? When we've found ourselves in a pit of vipers, with black widows crawling up our necks, and hobgoblins burrowing into our brain?

Break out! Climb a mountain. Run along a river. Pedal through a rain forest. Paddle on a glassy still mountain lake. Nurse a double IPA and elevate.


Roger Worthington


Talk about Euphoria! No need to visit
the Alps when McKenize Pass, with 30 foot
snowbanks, is just a few huff and puffs away.
 This photo was snapped on June 13, 2011.

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