Variety, Uniqueness, Consistency

Craft beer thrives in a culture of diversity and adventure. In our own little town of Portland, Oregon, as soon as we reached thirty-some breweries and mumblings of “over saturated” picked up, a dozen more breweries opened up much to the enduring gratitude of happy customers. The growing variety of beers, pubs and breweries is attracting more and more thirsty people everyday.

Perhaps more than any other arrow in the quiver of ingredients, hops cast a spell on brewers and imbibers of American craft beer, tickling the potential for variety and individualism. Their symphony of oils reaches each of us with a unique tone, the crescendo leading some to ecstasy and others to seek refuge. We continue to be amazed at how wildly different educated palates can interpret the same hop.

Last summer a focus group panel was held that illustrates these varied perceptions toward hops. A group of accomplished craft brewers from Oregon tasted a series of single-hopped beers, not knowing what the hop was in the various samples. Descriptors they used to describe the prevailing hop character, and the number of panelists who used that descriptor, are below:

Clearly, one brewer’s nectar can be another’s poison! [One guy’s fruity apple can be another’s cat pee?]

As we’ve striven to learn from brewers how they’d like to see the hop world evolve, this theme of variety, creativity and uniqueness stands out.

Our resident brewer and Brewery Ambassador Matt Sage has recently travelled the craft brewery scenes in Washington State, Oregon, Southern California and Colorado, seeking insights into what brewers are looking for in hops. His findings are as varied as his travels! Click here for a taste of Matt’s curious adventures in the world of hop flavor.

Alongside variety and uniqueness, brewers also care about consistency. After all, when we find something we really like, we want it to be consistent. What can Indie Hops do to help the hop world evolve in a way that craft brewers would like to see? Well...might as well start with variety, uniqueness and consistency!

Click here for a review of a few of the breeding projects underway at Oregon State University that we are spearheading in our quest to probe the mysteries and amplify the wonders of the noble flower.

Cheers!
JS
jim@indiehops.com
2/8/11

Sen. Wyden: Cut taxes, build more breweries, create more jobs, buy more beer (and hops!)

Eugene, OR. Against the backdrop of the Ninkasi brewery in the midst of a major upgrade, Senator Ron Wyden (D-OR) made the case today that passing a federal bill that will slash taxes for small brewers will help crafties plow their savings back into creating more jobs.

“In a state that’s hurting, “ said Senator Wyden, “ the craft brewing industry is a magnet for investment and new jobs.” Flanked by brewers, hop and barley growers, OSU researchers and equipment manufacturers, Senator Wyden proudly noted that craft brewing is “one of Oregon’s core industries,” adding $2.33 billion to the state’s economy.

“A lower tax will open the door for new breweries to start up – breweries that will buy more hops and barley, build more breweries and hire more people,” said Sen. Wyden. Along with Sen. John Kerry, Sen Wyden has proposed a bill that will lower taxes on the first 60,000 barrels, which he said would provide the nation’s 1500 small brewers with an additional $44 million to invest in facilities and create jobs.

Indie Hops was pleased to be invited to speak as Oregon’s first home-grown hops merchant. My partner Jim Solberg , clad for the first time in recent memory in a pair of sensible black wingtip knock-offs (instead of his signature Berkenshire knock-offs), spoke of Indie Hops’ commitment to jobs.

“We invested over $2 million in a pellet mill, employing ironworkers, electricians, technicians and all sorts of specialists,” Solberg said. “We funded a first-ever aroma hops research program at Oregon State. And we’re contracting with local farmers to grow the premium hop varieties that craft brewers love.”

Earlier, Gayle Goschie of Goschie Farms, one of the heritage hop farmers with whom IH contracts, spoke of a decrease in acreage from over 6,100 acres in 2009 to around 5,100 acres in 2010, largely because the decision by Anheuser/InBev to cut its purchase of Willamette hops. “We’d like to make up for that deficit, and then some, by expanding our craft brewer customer base, putting in more hop acreage, funding more research and expanding our payroll and facilities, “ said Jim.

Oregon is the nation’s second largest producer of craft beer, behind our neighbor California, which of course has about 10 times the population. Oregon ‘s 78 breweries employ 4,700 full and part-time employees in 106 brewing facilities in 47 cities. Cool numbers.

Special thanks to Jamie Floyd, owner of Ninkasi, who hosted the press conference. Ninkasi’s phenomenal growth in a few short years in a local market stacked with craft cognoscenti sends a strong message that the consumer base is expanding commensurate with the escalating quality of craft beer nationwide. We haven’t even scratched the surface!

Oregonians are going nuts for craft. Eugene, with a population of about 150,000, sports six (6) craft breweries. Bend, where I live part time, with a much smaller population of around 80,000, boasts a whopping eight breweries. And we’re not done. The rumor is two, maybe three more breweries, are slated to join the fun in Bend’s (much ballyhooed but far from omnipresent) sun.

Roger Worthington
7/6/2010