Tuesday, November 16, 2010

IH takes the “Lupulin Lamp” Road Show to Austin, Texas

AUSTIN, TX. Back in The Day, circa 1980, living in an un-air conditioned sweat box a few clicks west of the UT campus, my roomies and I drank beer to get drunk and hydrate. We didn’t sip, we slugged. We didn’t taste, we chugged. The brand didn’t matter – Texas Pride, Pearl, Lone Star, Buckhorn – as long as it was cheap and very, very cold.

But in time this herd animal began to aggressively seek new pastures. It was Austin and punk rock was the rage. Conformity had become the enemy. So I ventured out and tried Shiner Bock, a darker beer, brewed with artesia well water and a darker malt in the tiny town of Shiner about 70 miles south of Austin.

Shiner back then was reputed to be a low-grade beer. “The dregs from the kettle.” It tasted fine to me – had a bubbly mouthfeel – but looking back it became my beer of choice mainly because it became associated with the Austin counter culture. Ok, Shiner was also kind enough to sponsor the first bike racing team I ever joined (10 kegs a year!).

I just returned from Austin, 30 years after my first Shiner Bock. Shiner’s no longer considered the beer of choice among deviants, nihilists and nutjobs. It’s gone mainstream. It’s been replaced by a bevy of beers that are being brewed right there in the heart of Austin by an expanding coterie of edgy, creative craft microbrewers.

Talk about a delight. Craft is everywhere – in the bars, restaurants, liquor and grocery stores. Texas got a late start in the revolution courtesy of the capitalism-hating, monopoly-loving Texas legislature, which to this day forbids microbreweries from selling beer directly to the public.

It’s not all surprising that craft – the little engine that could – would take off in Austin, a progressive college town which brought us Whole Foods. In a town of about 800,000, Austin boasts three microbreweries: Live Oak (the grand daddy, established circa 1993) and newcomers Independence Brewing and (512) Brewing Company.

Other microbrewery upstarts include Black Star Co-op, Thirsty Planet Brewing, and Jester King (spanking new). Brewpubs include Lovejoys, North by Northwest Brewing and the Draught House Pub, which has been offering an impressive variety of beers since 1968 (try their Hop School IPA, which showcases Citra hops).

I spent a couple of days visiting with the brewers at Live Oak, Independence, (512) and Black Star. We tested out Indie Hops coarsely ground, ¼ inch Type 90 pellets against the pellets they’re using, a fun little test which by now you’ve read about.

I have to give a shout out to Justin Rizza, the brewer for Independence. He studied the way our pellet particles slowly fell and then slowly burbled back up to the surface, creating a self-perpetuating loop. “It’s like a … lupula lamp,” he observed, wondrously, referencing the iconic lava lamp which, to this old dog, in combination with a few Shiner Bocks and Willie Nelson’s “Star Dust Memories” on vinyl, proved to be a strong aphrodisiac to the one maybe two ladies brave or desperate enough to venture into my lair over there at Radkey Manor back in The Day. But that’s another story.

I called Justin a week later. He was intrigued enough with the experiment to store the pints of hops in his fridge to see whether his supplier’s hop pellets would eventually separate. They did break up eventually, he reported, but the differences between the dispersion, oil suffusion and aroma remained stark.

“The pint was no longer crystal clear – you could see some yellowing, but it wasn’t nearly as rich as yours,” Justin said. “I could smell the hops from your pint, but the other gave off only the slightest hint of hop aroma. It smelled like water.”

Without belaboring the point, it’s this budding hopmeister’s opinion, based on field experimentation at four breweries in Austin, that my brewery friends in the Violet Crown City are not getting the best hops from Yakima. In general, the pellets were rock hard, shiny, powdery and insipid.

In short, there’s big room for big improvement. The craft revolution in the Lone Star State is gaining speed. Texans are less motivated to choose a beer based on price and temperature alone. Austinites, in particular, are beginning to demand farm fresh quality. They’re unlearning their habit of washing down that plate of Tex-Mex cheese enchiladas with a generic hopless Mexican beer.

Hey, this is personal. Austin is an oasis in a desert of industrial lite beer drinkers. It’s the epicenter of the movement, and to fan out eventually towards El Paso, Beaumont and Lubbock, it’s got to be driven by game-changing taste. The revolution cannot be won with rock hard, dull and dried out hop pellets.

This hopster, who was raised in Corvallis, Oregon but schooled in Austin, Texas, stands ready to help lift the quality of all Texas craft brewed pints with the finest, oiliest and fattest hop pellets from that green little state in the Northwest, where they’ve been growing the finest aroma hops and brewing some of the finest craft ales for decades. Getting better at football, too.

Roger Worthington
11/16/10

Wednesday, November 3, 2010

MacTarnahan’s Puts Indie Hops to the Test

Portland, OR. We’ve been asking for brewer feedback and we got some.

MacTarnahan’s, which has been brewing award-winning craft brews in Portland since 1986, heard about our new hop pellets and decided to test them out against their current inventory.

Everybody knows that MacTarnahan’s flagship beer is their Amber Ale, which is truly an Oregon original. This bold, copperish “English style” pale ale showcases Cascade hops and Cascade only. They’re used for bittering, aroma and they dry hop with it as well. Talk about your all-purpose utility hop.

Now many brewers who are blessed with a leading money winner object to change. They got a winner and they stick with it. Mostly, this is a reasonable strategy, except for two things:

First, natural ingredients, like hops, over time, can lose their edge (or “brightness”). Heck, hop flavor can swing from the same variety during the same year from the same farmer but grown on different farms or harvested at different times.

Second, whether you’re on top or trying to get there, complacency is the enemy of progress. Yes, yes, there are those who would fall back on the old nostrum – if it ain’t broke, don’t fix it. Sounds good, but leaving well enough alone in the ever-changing craft beer world sometimes just isn’t good enough.

So imagine our surprise, and elation, when veteran brewers Tom Bleigh and Vasili Gletsos (the new Head Brewer for North American Breweries(NW Divison/Portland location), which owns a bunch of crafties, like Magic Hat, Pyramid and MacTarnahan’s), informed us that they wanted to pit our Cascade pellets against their current vendors’ in test batches of their most popular brew, Mac’s Amber Ale.

According to Tom, Plant Manager of what most people know as the Portland Brewing Company, tinkering with a winning recipe in the pursuit of perfection shouldn’t come as any surprise. Although his brewery is under new ownership, the commitment to excellence, he says, has actually gone up.

“We’re constantly looking for ways to improve our beers and our brewing process so that it’s focused on being efficient, environmentally friendly, and insuring quality in raw ingredients and finished products,” said Tom, who’s been brewing since 2001. “I firmly believe that if we focus on what matters most: quality and safety, success will follow.”

Tom acknowledges that getting hops right is a full-time job. It’s never one thing, he says. Instead, it’s a combination of factors that lead to desirable hops, from the farm, to the harvest date, to the pelletizing, to the packaging, to brewing, to the bottling and finally to the delivery and pour.

“Naturally, we’re very pleased with our hops,” assured Tom, whose prestigious brews speak for themselves. “But we were interested in what you guys, Indie Hops, were saying about your new pellet design and the Willamette Valley terroir. We wanted to see if there were any differences from Washington grown Cascade pellets.”

The experiment went down like this. Macs brewed up three batches: two using Cascade pellets from two existing vendors, and one using Indie Hops’ 2009 Cascade Pellets. They chose their Amber Ale as the medium.

And, to evaluate how or whether the hops would perform under actual “battle field” conditions, they subjected the three batches to a “force test.” They exposed to the beers to the type of peak heat temperatures that would basically simulate a six pack getting locked inside the trunk of a car in August for a few days (not that any customer would do such a thing to Mac’s Amber Ale, or any good ale for that matter). The idea was to speed up the oxidation process that naturally occurs under predictable conditions.

In total, three test brews split between “fresh” and “forced” conditions. After evaluating the brews internally, Tom and Vasili invited Indie Hops over to wet our collective whistles and – and this is the sweaty palm part -- put our money where our mouth is. They didn’t tell us what was what, of course. They wanted our no BS feedback.

Oh Lord, please pick the right one!! Jim and Matt each blindly sampled and rated all three. Jim recalls the pucker factor. “First, I’m not a pro taster. And second, one of the samples didn’t taste so hot, but I couldn’t be harsh – what if it was ours? I’m confident, but I’m not dumb!”

How did it turn out? Did Jim and Matt agree on the winner? And who was the winning hop merchant? Indie Hops or our friends up North?

Well, let’s just say that it’s better to be good than lucky. We’re thankful to Tom and Vasili and all the guys and gals at MacTarnahan for putting our theories to the test. Feedback is great, but validation is awesome!

With a proven winner like Mac’s Amber Ale, is it possible to increase expectations? We think so. In the war against mediocre beers, there’s no room for complacency.

Roger Worthington
11/2/10

Wednesday, October 27, 2010

The Home Hop Press Experiment

Instant Karma's gonna get you,
Gonna knock you right on the head…

--John Lennon

Got whimsical and did something stupid. Didn’t start out being stupid, but got there quick enough.

Keep thinking about tea bags and coffee beans and how the use of those consumer staples might cross over to brewing beer. Tea drinkers know the pleasure of squeezing out the last burst of flavor (love that burst of ink).

Miserly coffee drinkers like me hate automatic espresso machines because they don’t allow the user to hit that puck one final time to strain out that last bit of resinous flavor. I don’t like tossing oily pucks into the garbage.

In my quest to extract hop flavor, I conducted an experiment in my kitchen. I filled a 14 oz French coffee press with a small handful of US Fuggle whole cones. Slowly poured in about 6 ounces of Fat Tire – real slowly since on contact the beer exploded into a thick, resolute column of foam.

The goal was to press the screen down flat against the cones on the bottom. The problem was the plunger on my coffee press didn’t reach the base, leaving about a 1-1.5 inch gap. Had plenty of beer contact with the hops but couldn’t get that one last muscular push.

The lightly squeezed hop-infused Fat Tire didn't live up to it's name – it went from fat to flat. It’s like the cones sucked out the alcohol, CO2, malt and flavor, leaving a thin, attenuated and insipid brew that gave off the aroma of wet grass.

On the other hand, I took comfort in knowing my hoppinated beverage was loaded with fresh anti-microbials, anti-fungals and anti-stomach bugs. Plus a heavy dose of xanthohumol and quercetin. Plus with all those cannibaccea-related sedatives I did wind up sleeping like a baby buddha.

Back to the drawing board. Note to self: not so sure that dropping whole cones into a pint will add much (beyond the aforementioned pharmaceutical stuff) . Fun, and romantic, and certainly a boon to consumer hop education, but not sure it adds anything zesty in the way of flavor. Might even screw up the original flavor.

Second note to self: hop oils are generally hydrophobic. The myrcene in Fuggles is 46%. Im seriously doubting the lupulin glans will easily give up their precious oils during a 60 second dunking. I suspect most beer lovers want to put that foamy brew to their lips within about 10 seconds of the pour.

I have heard tales of brewers, inspired by the coffee press model, attempting to renovate their fermentation tanks during dry hopping to achieve a similar process. I’ve asked around and so far, nobody’s owned up to it. The idea would be to lower a screen into the tank and press the hops (whole cone or fat pellets) and squeeze out the oil. Of course this may also squeeze out tannins and acids and other undrinkable compounds.

It would have to be engineered just right – a removable top, a tight plunger that could easily lower, and a base that would still allow for the fresh squeezed hoppy beer to flow through the bottom.

If anyone has any ideas, let me know. To work, we’ll need time, money and crack engineers. Hop Karma doesn’t come instantly.

Roger Worthington
10/27/10





Thursday, October 21, 2010

The Organic Hop Shuffle

By now I’m sure you’ve heard about changes afoot in the rules regarding the use of hops in certified organic beer. A committee that oversees such things recently voted 6-0 in favor of recommending the removal of hops from the list of organic-exempt ingredients. If adopted, and it likely will be, the rule would not take effect until January 1, 2013.

What does this mean? It means that farmers have two seasons within which to begin planting organic crops. It also means that brewers who wish to brew organic beers have time to both contract with growers for particular varieties and, if necessary, begin contemplating suitable substitutions.

The Fed Panel acknowledged that the transition wouldn’t be easy as pie. That’s why it didn’t recommend that the rule change be enacted immediately. In setting forth their “roadmap” for a smooth transition, the panel envisioned that if a brewer had a need for a variety that was not commercially available, it could petition to put that specific cultivar on the organic-exempts ingredients list.

The Panel made it clear that brewers need to establish (if they haven’t already) a solid relationship with their local accrediting agency on issues relating to the form, quality, and content of available varieties. Likewise, growers and merchants will need to educate their local ACA on the varieties they have available, and be prepared to address form, quality and quantity issues.

If you’re already set with organic hops, the rule changes won’t affect you that much, aside from helping bring the price down by encouraging more US hop farmers and merchants to go organic. If you’re currently sporting the USDA organics label, but not using organically grown hops, the change may strike you as an irksome roadblock that forces you to weigh the merits of plotting a new, more authentic course or scrapping the organics trip altogether.

At Indie Hops, we’re here to help you get you on the right track. Since 2009, we have committed to growing 20 acres of organic hops at Goschie Farms. We’ve got about 11 acres in the ground (9.4 acres of Cascade and 1.4 acres of Centennial) and our first certified organic crop will be available in 2012. We’re planning to plant the remaining 10 acres this Spring.

If you’re currently using Cascade or Centennial, or wish to substitute them in, we’d of course love to be your supplier. If you prefer other varieties, please let us know. Your feedback will help us decide what varieties to plant this Spring.

We have a flexible, sustainable and transparent pricing program we’d like to discuss with you. Our goal is to get it right at the farm level so that eventually the yields will go up and the prices will come down, and you’ll be motivated to go full green.

As a wiser man once said: Change is real and reality changes. We’re here to help you adjust to a new and we hope better reality.

Roger, Jim and Matt

For more information on the recommended removal of hops from the National List, please click on these articles:

National Organic Standards Board Handling Committee Response to Petition to remove Hops (Humulus luplus) from § 205.606 Revised Committee Decision Discussion. October 8, 2010 (click here)

'Growers near win in battle to mandate organic hops in organic beer' The Portland Oregonian. Click here

Click here to read about Indie Hops Organics Program

Monday, October 4, 2010

Up and Comer Noah Regnery Reaches the Top and Beyond in Break-Out Year for Pizza Port

San Clemente, CA. Six years ago Noah Regnery was washing dishes at the Pizza Port in Solana Beach. Today, he’s brewing Gold Medal winning IPAs at the Pizza Port in San Clemente

Noah’s also the 2010 GABF Small Brewpub Brewer of the Year. But you wouldn’t know that sitting at the bar. No placards. No framed trophy shots. Not even a grease pencil shout-out on the dry-erase board. In fact, when I brought up the golden moment, the startled customers at the bar erupted in jubilation. They knew they were in the presence of greatness, but they didn’t know just how great.

“Really!?!” shouted Sherries, a dedicated local with a winning tan and smile to match, reaching out to an aw-shucksy Noah for a high five. “That’s awesome!”

Noah beamed. Two Golds in two of the toughest categories. He said he still gets shaky thinking about the awards show, showing me his trembling fingers. “A total shot in the dark,” the 27 year old brew hipster and prodigy said. “I had zero expectation. I mean, Man, I was going up against these legendsgiants… like Matt Brynildson. His Union Jack just rocks. And Vinnie, with his Blind Pig. And Ballast Point… I’m like this kid who just stumbled in, dazed and confused, just happy to be there.”

“I mean, I liked my beer. Jeff [Bagby, his boss] liked it,” recalled Noah, talking about his “Pseudo” IPA, which was his invention, and his Doheny Double IPA, which he inherited at the San Clemente pub when he took the head brewer job there four years ago. “But sometimes I wondered whether I knew what I was doing. Winning the gold medals told me I must be doing something right.”

Noah credits Jeff Bagby for his rapid rise to success (in 2009 Noah won the Gold for his Oatmeal Stout). “Jeff’s an awesome mentor. He gives me the freedom to experiment and he’s always there to answer questions and offer support,” said Noah, who’s been the head brewer at the San Clemente pub the last three years. “I’m stoked to work here. Not to take anything away from the bigger brewers, but I like the intimacy in a small pub, where I get direct feedback from my customers” – a quote that met with thunderous applause from his adoring self-styled “peanut gallery.”

What’s next for the 27 year old Small Brewpub Brewer of the Year? “Right now I’m just focused on my customers,” forlornly noting that due to size limitations (a 15 bbl system) he hasn’t been able to quench the thirst of his faithful flock who’ve been patiently waiting for his Pseudo and Doheny Double IPAs the last few weeks.

Pizza Port San Clemente doesn’t bottle and doesn’t intend to in the foreseeable future, which doesn’t seem to bother Noah a bit. Noah uses about 5 pounds of hop pellets per barrel in his IPAs. In the past three years he’s seen his volume increase from 400 barrels in 2007 to 700 barrels in 2009. This year he anticipates 800 barrels and is about maxed out.

What’s Noah looking for in hops? Like most, he never thought much about how or whether the design of a pellet influences the flavor and aroma. Like most, when ordering, he never specified the size of a pellet, nor the grind. Like most, he assumed that pellets were pellets and his suppliers must know what they’re doing. I brought a few pellets from our 2009 Oregon Goldings supply and Noah trotted out the same variety from his supplier and we did the “plop plop fizz fizz test,” dropping an equal amount in cups of hot water and room temperature.

On contact, our hops floated and expanded before settling, while the others dropped to the bottom much faster, where the tiny hop particles quickly formed a silt bank. After watching the pellets behave in their respective cups, I asked our champion for his candid, unvarnished opinions.

“If you were charged with designing a pellet, for either the boil or dry hopping, how would you do it?”

“I’d do it like that,” Noah said without hesitation, pointing to the cup of Indie Hops’ blooming green tea. There was nothing “dazed or confused” about that answer.

“Next question. Take a whiff from each. What pellets would you prefer?”

“I want that,” Noah intoned, as in a trance, again pointing to the IH concoction.

Since the peanut gallery was engrossed in the testing, we passed around the hop teas for their sensory review. “Wow” was the consensus. “Yours have a pleasant, hoppy aroma. The other’s flat.”

Can a gold medal winning brew get better? We think so.

Congratulations to Noah and Pizza Port, which, when you factor in the Carlsbad pub brewery, racked up a jaw dropping 9 medals at the 2010 GABF. Noah’s real-deal “Pseudo” IPA will be tapped, if all goes well, in about two weeks (artistic creation doesn’t obey deadlines). Mark your calendar and get there early and stay late – I’ve got a feeling Noah’s fan club is about to break out.

Roger Worthington
10/4/10

Wednesday, September 29, 2010

Riding the Wave at Karl Strauss with Chris Cramer and Paul Segura or, What’s He Building In There?

SAN DIEGO, CA. A few years ago I bellied up to the bar at a swanky wedding reception at a glass and steel museum in downtown Portland. My hard-nosed buddy Jim Solberg had just tied the knot with the lovely Anca , ending years of speculation that Jim was destined to spin out his days puttering in his hermit-ically sealed woodshop. The crowd was up – this was our Super Bowl. Amidst the rockets bursting in air, we were tensely awaiting the opening kick-off, coiled to spring headlong into what man or beast got in our pay. In short, we were ready to party, and party hard.

Next to me at the bar was a double-kegger of a man dressed comfortably in a body that seemed carved out of a towering platter of German pilsner soaked brats. I’d heard him speak at the wedding and knew he could handle an audience, and his alcohol. Charming, full-throated, appropriately reverent -- your standard-issue Stanford brainiac with the beer belly to match. He had just delivered a rousing toast tinged with humor and affection, and his mouth was dry. Pustules of dried spittle had gathered at the edges and I feared those enormous lips locked in a knowing grin would soon crack.

I’d heard that this patron of jolliness was in the beer business. I deduced from the Zen like way in which he carried himself that he knew things – important things-- the rest of us didn’t, so I waited for him to place his order. “I’ll have the Karl Strauss Amber Lager,” he casually beckoned, as if any other choice would have been uncivilized. It struck me, the way the four-letters (Karl *Strauss*Amber*Lager) rolled off his tongue as if it were one incantation, and the recital of same itself was an expression of piety . He was, by any account, the quintessential proud Papa, serenely privileged to share his pride and joy with the rest of us.

I had known of Karl Strauss. I’d tasted their beer and had bought a few cases in my time. Smooth, drinkable, festively carbonated. But I’d never held it up as the Golden Doubloon of fermented malted beverages. Now, standing their awe-struck next to this adoring tippler, my interest had been piqued. What does he know that we don’t? What’s he hiding in there? More critically, how could I tap into it? He exuded a confidence that hinted at owning a secret recipe for untapped greatness and limitless wealth.

The man’s name? Chris Cramer. Co-owner of Karl Strauss Brewing and classmate of Jim Solberg’s down at the Farm. A true believer. At the time, Karl Strauss was offering about 3 bottled beers, generally aimed at the growing legions of industrial lager drinkers who were just dissatisfied enough to be curious about dabbling in craft. What Chris Cramer knew that we didn’t was that Karl Strauss was busting to break out. They’d invested in a brew house and were primed to up their game, expand their repertoire, and experiment like crazy with heavily hopped brews, despite the edict of Uncle Karl who decreed in his day that Americans would never take to a beer whose bitterness crossed the 45 IBU Rubicon.

Today, the new and hopped-up Karl Strauss proudly offers 14 bottled beers and over 22 styles, plus a bevy of oddball but ambitious seasonal and drafts. They use over 25 varieties of hops. The other night I cracked a 22 oz bottle of a Belgian ale that had been aged in a bourbon cask. A few months earlier, Cramer had presented the bottle to me solemnly, as it were a rare loaded gun. Normally ,I enjoy sharing new grogs with my Lovely, but not this beauty. Within a few sips, my mind had begun to secrete from my body. A pint later, I was floating inside a cave pub in Salzburg, my back up against the ceiling, splayed out like a starfish, smiling down on all the wonderful good times seekers below. Easily the most deliriously delicious brew that had ever touched my soul.

We know today that Karl Strauss has arrived, thanks in large part to the workmanlike execution of Chris Cramer’s carefully crafted vision by brewmaster Paul Segura. Segura, who joined KS in 2001, is unafraid. Built like a butterflier with the wingspan of a California condor, the towering brewer never met a beer style that stared him down or left him weak. Belgians, pales, imperial pils, imperial IPAs, Black IPAs, hefeweizens, whateveryougot – bring it on. Seasonals and draughts galore. KS recently brewed up a Rye IPA for their pubs using generous amounts of our Cascade hop pellets. The verdict, per Paul: “Everybody loved it!” KS, to the delight of this proud papa, plans to brew up more.

Recently KS has earned attention for its flagship Red Trolley Ale, a heavily malted, copper colored, toffee flavored, hearty but drinkable ale. Red Trolley, which began as a holiday beer back in 1989, this year pulled off a brewer’s Olympics dream, taking back-to-back gold medals at the World Beer Cup in Chicago and the GABF in Denver. Not a bad year.

Paul admits to being surprised. They entered the “Irish Style Red Ale” category with modest expectations, pulling the beer from a batch headed for their bottling line. “We were elated,” Paul recalls. “The gold at GABF confirmed that our Gold at the World Beer Cup was no fluke.”

Although Paul wouldn’t dream of tweaking the Red Trolley recipe, which relies on oodles of Willamette hops for its aroma, he’s constantly tweaking the panoply of new styles KS has been introducing to its San Diego faithful the past few years. “We’ll continue to push the envelope, including more oak aged beers and more sour beers,” promises Paul, whose learned to thrive on little sleep.

In 2009, KS ranked 40th among crafties in terms of volumes, an 11% uptick from 2008 that coincides with KS’ bold mission to take on more styles. Not bad, especially when you consider KS had not aggressively marketed their brews outside of San Diego County.

When it comes to hops, Paul continues to follow his nose. He happened upon Nelson Sauvin hops a few years ago and was so impressed several of his brews feature the aromatic New Zealand hop. He’s also fired up to try Crystal, Chinook and Liberty hops from Oregon’s Willamette Valley. In fact, the wheels are in motion for collaboration with a Portland, Oregon brewer on a brew that features 100% Oregon grown ingredients.

Little did I know four years ago when I gazed upon that ruddy-cheeked beer buddha that one day I’d be privileged to aid and abet his pursuit of enlightened beers. Today, a few pounds of Cascades for your Rye IPA. Tomorrow, the whole hop and caboodle. We are poised to feed the beast.

Roger Worthington
9/29/10

Monday, September 27, 2010

Will Mad River's Whole Cone-centric Method to Aroma Madness Allow for Properly Designed Pellets? IH Mock-Examines Brewer Dylan Schatz.

Mad River Brewery in Humboldt County is on our radar. They're craft pioneers. They make great beer. They win medals. They're a touch wacky. And they've hitched their aroma wagon to the whole cone.

In short, Mad River offers up the sort of challenge that Indie Hops was born for. Any merchant can sell pellets to a brewer who's already sold on their virtues. But it takes a hop messiah to liberate the whole cone disciple from the chains of nostalgia, romance and tradition. Good Lord that sounds arrogant. The hop hubris! Have I gone too far? My conscience is starting to sting. But wait, we do sell whole cones, too. We just think that pellets, done right, can deliver unto beer more bang for the buck.

Like Deschutes and nearby Sierra Nevada, Mad River knows a few things about hops. They're sort of a micro version of Sierra Nevada. Indeed, they brew on the original 17 barrel system that launched Ken Grossman to greatness. Like SN, their operational mantras are recycle, re-use and reduce waste. Unlike SN, which uses whole cones only, Mad River does use pellets for bittering.

Ripe for conversion? Not exactly. But, to his credit, head brewer Dylan Schatz has an open mind about what whole cones can and cannot deliver. I recently spoke to Dylan after his triumphant return from the GABF in Denver. Mad River had just won the Small Brewery of the Year and three medals, including the Gold for his John Barleycorn Barleywine (which also took Gold in 2007).

A little background here. Dylan's been cooking up winning brews at Mad River since 2000. The brewery was established in 1989. Their flagship beer, Steelhead Extra Pale ale, took the Silver at the GABF this year, after winning the Gold in 2008. Mad River offers 12 styles (6 year-rounds, 4 seasonals and 2 draught only), has accounts in 30 states, and projects 11,500 barrels in 2010, up about 500 barrels from last year. They're growth curve is steadily upwards to the right. Clearly, their eye is on the prize.

For aroma hops, Dylan prefers Cascade, US Tettnanger, Willamette, and Amarillo. Mad River pushes the wort through a hop back before whirlpooling. They also dry hop with whole cones in a nylon bag. Their system is designed for the most part to use whole cones. And yet , as the conversation progressed, a question inside me began to burn and burn hotter. With at least trying not to sound argumentative, or arrogant, and prefacing the question with a disclosure that 20 years of trial lawyering have given me habits that are hard to break, I queried Dylan whether he had any ... Dear God ... evidence, empirical or anecdotal, that using whole cones was a better way to extract oils than pellets.

"Evidence? Like you mean courtroom evidence," Dylan asked, puzzled. "No, none of that. We just have a personal preference for whole leaf hops. Plus our beers are unfiltered, which means we don't want to clog our whirlpool and tanks with hop pellet sediment. "

No lawyer, even a recovering lawyer, is worth his wingtips if can't cook up at least one river-parting rebuttal. “Sir, are you saying that the method to Mad River’s madness, and by that mean I mean your steadfast reliance on whole cones for aroma, is based moreso on tradition, romance and nostalgia than the guiding light of science and reason?

To which Mr. Schatz – correctly I might add – took the Fifth, but added: “We prefer pure raw ingredients. “To which I just had to rebut, bad habits being both bad and hard to break, “But, sir, you do use pellets for bittering, correct?”

“Correct.”

“And why, good sir, do you use pellets for bittering?”

“I am bound to admit that they offer good utilization in the boil. They’re concentrated. They’re stable. They store better. “

“Ah, the glory of efficiency. You’re saying pellets, properly designed, offer advantages in efficiency. Let me ask you, have you ever broken up a whole cone after dry hopping with same?

“Yes.”

“Then you have seen, after pulling back the bracts, clusters of semi-full lupulin glans, clinging as Nature intended to the strig, still bursting with oil?”

“Well, I wouldn’t know if they were full or not, nor whether they were ‘ bursting.’”

“But you do send wort infused cones to a local rancher who in turns feeds the beery hops to free range cattle who, in turn, alternate between hobbly-gobbly, happy-wappy and sleepy-weepy, as if under the influence of humulus lupulus, which as we know is a close cousin to Cannabaceae family.”

“Sir, we live in Humboldt County, where all sorts of medicinal and spiritual weeds grow wild. I have indeed seen happy cows, but I can neither confirm nor deny whether their euphoria was the result of humulus lupulus.”

“But you can confirm that oil is aroma and flavor and your mission is to extract as much aroma and flavor and, on balance, you’d rather please your flavor-thirsty customers than the local manure- splattered ungulates.”

“It’s true that we’d rather help our customers slake their thirst first before the cows and pigs, but the pellets we’ve used just aren’t suitable. They’re made of dust, fall to the bottom, form a sludge and otherwise end up in our unfiltered beers. In addition, we are bound by a city permit that requires us to pre-treat our wastewater, which means removing suspended solids and oxygen demanding biomass.”

“I see. Would you be interested in a hop pellet whose particle size distribution was substantially greater than the standard? That is, for dry hopping, what if you packed a tightly knit bag with larger hop particle pellets, thus minimizing leaching?”

“I’d be interested. But I have one request.”

“Yes, what is it?”

“Whether we try out your ballyhooed big fat oily pellets or your Oregon-nursed whole cones, can you please pretty please screen out the safety glasses, chunks of tire, baling wire, corn cobs, license plates and desiccated bird carcasses? The pigs may like ‘em, but we don’t. Keep ‘em pure. We’re mad that way.”

“Yessir, we are on it. Our farmers hand pluck the artifacts on the drying room floors and we spent a buttload of money on a seed/vine separator. In the meantime, stay tuned for that vaunted empirical evidence out of Oregon State. We’re going to answer the optimal oil extraction question burning in every brewers brain once and for all. Cones vs. pellets? If pellets, how fat? How coarse?”

Stay tuned. And Mad River, be glad, stay Mad, but stand by to tweek your tried and true methods if, and this is IH being bold again, the research backs up our intuition. Hey, you gotta believe.

Roger Worthington
9/27/10